Thursday, 11 July 2013

Music Video Analysis: Army of Me - Bjork


Army of me is a very experimental music video which heavily relies on the relationship between visuals and the music. For me the narrative relates to the song very little, but her style and star image is nothing like mainstream music and parallels typical conventions of music videos.

Editing in this video is used to emphasize the music, particularly the beat, using dramatic, rhythmic editing that also relate to visuals of Bjork slamming her hands to the dashboard before her. Everything within this video looks like a comic come to life, and it grabs the viewers attention with odd costumes and surroundings that amplify the music. Most shots used in this video are static with the occasional dolly or pan to follow Bjork's movements. I find the narrative interesting because of its over-the-top visuals such as the flaming lorry exhaust, the gorilla dentist and blowing up the museum. I think this amplifies the music and gives it a 'heavier' feel. I think all the actions of Bjork does however relate slightly to the lyrics, showing that she is confident alone to get things done.

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